Unleashed 2025 was a roller coaster—in the best way possible. We came in with a broad vision and left with real clarity on what resonates in the market. Through the program, we conducted our first customer insight survey in Europe and uncovered strong validation for multiple use cases. The Unleashed team helped us stress-test our value proposition, refine our positioning, and identify where we can deliver the most value in the pet ecosystem. It was an intense but incredibly rewarding journey, made even better by sharing it with some of the most inspiring pet tech founders we’ve met.