About Unleashed

At Unleashed, we believe that corporations and startups can lift each other-up. By combining the PetCare Expertise & strong Route-to-markets of Purina together with the agility of startups, we can test & learn to drive business growth to new heights!

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Press releases

First UNLEASHED start-up event for the pet industry

Mar 27, 2023

Purina Europe backs seven disruptive start-ups to drive pet care innovation in 2023

Mar 20, 2023

Europe’s successful pet-care accelerator launches global search for the most innovative start-ups

Oct 9, 2022

First UNLEASHED start-up event for the pet industry

Mar 27, 2023

Purina Europe backs seven disruptive start-ups to drive pet care innovation in 2023

Mar 20, 2023

Europe’s successful pet-care accelerator launches global search for the most innovative start-ups

Oct 9, 2022
In the Press

Innovative Lösungen rund ums Heimtier

Mar 24, 2023

Purina Europa announces the winners of Unsleashed

Mar 23, 2023

Purina Europa apoya a siete startups para impulsar el cuidado animal

Mar 23, 2023

Innovative Lösungen rund ums Heimtier

Mar 24, 2023

Purina Europa announces the winners of Unsleashed

Mar 23, 2023

Purina Europa apoya a siete startups para impulsar el cuidado animal

Mar 23, 2023