Class of 2020

BlueNalu Innovations, San Diego

a think tank exploring cellular aquaculture opportunities for highly nutritious pet food

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BorrowMyDoggy, London

an online community connecting local dog owners with trusted borrowers for walks, weekends and happy holidays

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Natu, Barcelona

a technology company, that manufactures nutritious plant-based protein snacks for pets with juicy meat texture and appearance

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OneMind Dogs, Helsinki

an online dog training company, that educates people to create a happy life with their dogs

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Petable, Lisbon

a startup, that specialises in creating healthcare, e-commerce and digital solutions for vets and pet owners

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Cat in a Flat, UK & Berlin

is Europe's biggest cat sitting community, connecting cat owners with trusted and insured cat sitters in their area

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What Unleashed Class of 2020 founders said


Noora Keskievari

Founder, OneMind Dogs

I have been really impressed by Unleashed.

I have been looking for different types of corporate programmes and this is something really unique.

We have been able to work with the professional management team from Purina and their real customers, and that has been very valuable for us.

Our Purina team is extremely fun and engaged and inspiring to work with!

Kathrin Burckhardt

Founder, Cat in a Flat

I worked for many years with large corporations in marketing before becoming an entrepreneur -  I do know the scale and nature of companies like Nestlé and Purina which can make it difficult for innovators to connect with them.

I am hugely impressed how Unleashed enabled the introduction and support for small start-ups to work with Nestlé and Purina and allow cross-pollinating engagements.

I have never seen this before in my professional life as a marketer and entrepreneur. This program is great and so well organised. We really appreciate the whole experience and the great professionalism behind it.

Bruno Farinha

Founder, Petable

The program has been extremely valuable for us because of 2 reasons:

Operationally we could not have done it this way without the program and the huge support from the team. In terms of timeframe, it helped us to move the project, otherwise we will have it in the back drawers and say someday we will move it…

If we were alone, we probably would have a harder time getting started. We really look forward to the next steps.

We know that your team over here in Portugal is very excited about this and hopefully we can expand it to other countries as well.

Giuseppe Sconti

Founder, Natu

Participating in Nestle Purina's Unleashed accelerator has been one of the best strategic decisions our startup took so far!

Unleashed is a program that is action-packed: we were assigned a great team of experts from Purina that perfectly complemented our needs, we connected with top-level industry partners, and we were able to stress-test our business model in the real world of the pet care industry. 

Unleashed has been a very useful opportunity to accelerate the development of our products together with the leader in pet care.

Rikke Rosenlund

Founder, BorrowMyDoggy

It's been great working with Purina. The Unleashed program is very well structured, and it is such an enjoyable experience working with the whole team. A big thank you for this opportunity.

During the program, we progressed with some of the projects we wanted to push forward for sometime, in particular, with regards to developing our B2B business further. We have so much potential in that area, and it is exciting to see how much more we can do with Purina in the future, given we share so many of our basic beliefs.  

Unleashed has been a very useful opportunity to accelerate the development of our products together with the leader in pet care.

Lou Cooperhouse

Founder, BlueNalu Innovations

I’ve been so impressed with the Unleashed program, and rate this as an A++ among incubator models!  

It’s relevant to note that I’ve spent many years evaluating, building and leading business incubation programs worldwide, and serving on the board of a global network of business incubators too, and I’ve never seen a program as stellar as this one.

The immersion and engagement by the Purina leadership team, working in close collaboration with leadership from each of the companies in the cohort, have enabled significant learning and the accomplishments of key milestones in a very short amount of time.  

Truly a win-win for all parties involved!