Unleashed Accelerator Programme
Among many other activities, the Unleashed accelerator is the landmark petcare specific accelerator in Europe, Middle East, Asia-Pacific, Oceania and Latin America designed to identify and support innovative startups leveraging technology to improve the lives of pets and their parents.

Launched by the Purina Accelerator Lab, the Unleashed accelerator programme is designed to be at the cutting edge of the next generation in pet services, novel nutrition and health technologies to strengthen the bond and the lives of our pets and their owners.


Applications for 2024 are closed!

Are you eligible?
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Leading expert advice

  • Access leading industry expertise.
  • Meet our senior management.
  • Leverage our pet care network.
  • Get training & learning opportunities.
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Grow your business

  • Get a dedicated Purina team to guide you in your startup development.
  • Set key performance goals to prove your concept in 20 weeks.
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Funding opportunities

  • Get funding up to CHF 50'000.- to achieve mutual performance goals in a value exchange project over the 20 weeks.
  • If your concept is successful in solving our customers needs, Purina may provide you with further investment and/or funded collaborations.
Programme dates

What are we looking for?

We are looking for a wide scope of disruptive startups who want to develop their groundbreaking ideas with us.

  • We are looking for either B2C or B2B approaches.‍
  • You will be evaluated on the relevance to how well your business idea could answer customers problems.
  • It is crucial that your business model is sustainable and scalable. This can include personalised nutrition or novel and differentiated ingredients and types of food.

We’re looking for innovative, tech-savvy people, hungry to learn and eager to grow their businesses with us.

Unleashed Alumni
Unleashed's Cohorts