Unleashed Accelerator Programme
Among many other activities, the Unleashed accelerator is the landmark petcare specific accelerator in Europe, Middle East, Asia-Pacific, Oceania and Latin America designed to identify and support innovative startups leveraging technology to improve the lives of pets and their parents.
Launched by the Purina Accelerator Lab, the Unleashed accelerator programme is designed to be at the cutting edge of the next generation in pet services, novel nutrition and health technologies to strengthen the bond and the lives of our pets and their owners.
Applications for 2024 are closed!
Are you eligible?
Leading expert advice
- Access leading industry expertise.
- Meet our senior management.
- Leverage our pet care network.
- Get training & learning opportunities.
Grow your business
- Get a dedicated Purina team to guide you in your startup development.
- Set key performance goals to prove your concept in 20 weeks.
Funding opportunities
- Get funding up to CHF 50'000.- to achieve mutual performance goals in a value exchange project over the 20 weeks.
- If your concept is successful in solving our customers needs, Purina may provide you with further investment and/or funded collaborations.
What are we looking for?
We are looking for a wide scope of disruptive startups who want to develop their groundbreaking ideas with us.
- We are looking for either B2C or B2B approaches.
- You will be evaluated on the relevance to how well your business idea could answer customers problems.
- It is crucial that your business model is sustainable and scalable. This can include personalised nutrition or novel and differentiated ingredients and types of food.
Sustainable solutions including packaging
Pet health & wellness, including diagnostics
Solutions to pet care using data & analytics
Pet services such as acquisition, training, travelling, etc.
We’re looking for innovative, tech-savvy people, hungry to learn and eager to grow their businesses with us.
Unleashed Alumni
Amer Aqqad
Bookmypet
Being selected for this unique global program, tailored to our target industry, among a large pool of applicants, was an immense privilege and validation of the years of hard work we've dedicated.
Throughout the 6-month acceleration program, we've harnessed an array of resources,including tools and data insights. Partnering with the exceptional Purina associates, we've pursued a common objective with a growth-oriented mindset.This allowed us to revisit our core principles, professionally test our digital assets, conduct user interviews, and, most importantly, address our riskiest assumptions to unlock substantial growth.
We continue to collaborate with the Nestlé MENA team on joint initiatives, leveraging our collective resources and networks to create a meaningful impact, drive savings,and foster growth as a united front. An exciting joint dog event is on the horizon for November, with a multitude of captivating initiatives yet to be unveiled.
Our sincere gratitude o the Unleashed team for making this journey possible. To all future participants entering this esteemed group of startups, we wish you the best of luck!
Throughout the 6-month acceleration program, we've harnessed an array of resources,including tools and data insights. Partnering with the exceptional Purina associates, we've pursued a common objective with a growth-oriented mindset.This allowed us to revisit our core principles, professionally test our digital assets, conduct user interviews, and, most importantly, address our riskiest assumptions to unlock substantial growth.
We continue to collaborate with the Nestlé MENA team on joint initiatives, leveraging our collective resources and networks to create a meaningful impact, drive savings,and foster growth as a united front. An exciting joint dog event is on the horizon for November, with a multitude of captivating initiatives yet to be unveiled.
Our sincere gratitude o the Unleashed team for making this journey possible. To all future participants entering this esteemed group of startups, we wish you the best of luck!
Kristofer D. Penseyres
Participating in the Unleashed Program of 2023 proved to be an extraordinary journey for DOGAMÍ, enabling us to seamlessly connect web2 andweb3 audiences, fostering remarkable engagement within both the DOGAMÍ and Purina communities. The program's insights into growth hacking techniques were invaluable, propelling us forward with newfound wisdom. Moreover, it unveiled a promising path for us to incorporate product placement within DOGAMÍ's media experiences – an avenue that amalgamates education, amusement, and captivation for our audience. We eagerly anticipate the continued expansion of our collaboration with Purina, as we join forces to transcend conventional boundaries, pioneering innovative ways to engage with the gaming realm and its vibrant communities.
