Launched by the Purina Accelerator Lab, the Unleashed accelerator programme is designed to be at the cutting edge of the next generation in pet services, novelnutrition and health technologies to strengthen the bond and the lives of our pets and their owners.
• Access leading industry expertise
• Meet our senior management
• Leverage our pet care network
• Get training & learning opportunities
• Get a dedicated Purina team to guide you in your startup development.
• Set key performance goals to prove your concept in 24 weeks.
• Get funding up to CHF 50'000.- to achieve your performance goals over the 24 weeks.
• If your concept is successful in
solving our customers needs, Purina may provide you with further investment and/or funded collaborations.
Open: 1st Nov 2021
Close: 31st Dec 2021
January to early April
5th May (in person)
May to October 2022
11th October 2022
• We are looking for either B2C or B2B approaches.
• You will be evaluated on the relevance to how well your business idea could answer customers problems.
• It is crucial that your business model is sustainable and scalable. This can include personalised nutrition or novel and differentiated ingredients and types of food.
At the moment, Unleashed is only collaborating with startups within Europe, Middle East and the North-Africa region (EMENA). We're looking for teams driven by the same passion as us. When selecting startups to collaborate with, we're looking at the following :