Being part of a global acceleration initiative led by one of the most influential companies in the pet industry has been a truly unique privilege.

Over the course of 20 weeks, the Unleashed program was an incredibly enriching and challenging experience. Backed by a world-class team, we dove into a high-impact collaboration that led to a bold, ground-up solution for the Brazilian pet market, despite natural ups and downs, we’re proud to have delivered a strong, future-ready MVP with the potential to elevate both Hubii and Purina and reshape the industry landscape.

We are honored to have taken part in this journey and deeply grateful for the trust, insights, and meaningful connections gained throughout the process.