From the very first day, we realized the significance of the opportunity we had been given. Learning that AITEM was one of only seven startups selected for the Unleashed By Purina Cohort 2025, from a large international pool, was both humbling and energizing: it set the tone for what would become a transformative 20-week journey.

Unleashed became much more than acceleration: it was a true deep dive into vet industry, guided by exceptional experts. Working closely with Purina’s corporate teams and the Purina Institute gave us a sharper understanding of the context we operate in, helping us better position our solution within the complex veterinary landscape and connect the dots between our work and the real needs of the industry.

Each meeting wasn’t just a check-in: each session brought together people from different backgrounds and mindsets. It was never just about feedback—it was about exchanging ideas, questioning assumptions, and growing together. Those moments shaped not just our product, but also how we think about our role in this space.

We’re deeply grateful to the Unleashed team for this unique opportunity and to our fellow cohort members for the stimulating conversations and shared ambition. To all future participants: be ready to grow fast, think differently, and leave with a clearer sense of where you’re headed.