Joining the Unleashed by Purina Accelerator was one of the best decisions we made at Petsy. Over the intensive 20‐week program, the Purina team’s unwavering commitment was clear from day one. We were paired with four dedicated ‘champs’ Purina employees who guided us through every challenge, celebrated each milestone, and pushed us to think bigger than we ever had before.

From weekly onboarding sessions to the high-stakes Demo Day, where senior Purina leaders were present, offering strategic insights and an inspiring level of engagement. Program empowered us to roll out a nationwide awareness campaign something we never thought possible in such a short timeframe that catapulted Petsy to one of the top pet-care platforms in Poland.

Beyond brand awareness, the program’s structured research modules helped us craft a comprehensive playbook for rapid, effective market expansion. We executed sample distributions, hosted community education events in partnership with Purina’s nutrition experts, and even designed and distributed gift-pack vouchers to engage pet parents. All of this was accomplished in just 20 weeks, and the impact on our growth trajectory has been tremendous.

The Unleashed by Purina Accelerator isn’t just a program it’s a launchpad for ambitious pet-tech startups. The people at Purina genuinely care about innovation, the pet community, and the future of our industry. I highly recommend this program to any startup ready to up-level their vision and execution.