Mihir Pershad
Participating in the Unleashed program was a transformative experience for Umami Bioworks, a validation of our vision to redefine ethical nutrition through cultivated seafood. Being chosen among a highly competitive cohort reaffirmed the relevance and urgency of our mission.
Over six months, we collaborated closely with Purina’s brilliant team to test bold ideas, pressure-test assumptions, and fine-tune our strategy. From decoding modern pet parent needs to refining our product prototypes, the journey was as rigorous as it was rewarding. We saw firsthand how breakthrough innovation in pet nutrition demands cross-functional collaboration, across science, marketing, and commercial strategy.
The program gave us the opportunity to engage directly with pet owners, gain critical feedback, and co-develop a narrative around trust, sustainability, and health, three pillars that now shape our product roadmap. Together with Purina, we explored the potential of cultivated fish to offer clean, consistent, and traceable proteins that can elevate premium pet food to a new frontier.
Looking ahead, we’re energized to build on this momentum, from scale-up to commercialization , and continue unlocking the future of pet nutrition. We are deeply grateful to the Unleashed team for their support. We’re proud of the strides we’ve made and even more excited about what comes next.
Over six months, we collaborated closely with Purina’s brilliant team to test bold ideas, pressure-test assumptions, and fine-tune our strategy. From decoding modern pet parent needs to refining our product prototypes, the journey was as rigorous as it was rewarding. We saw firsthand how breakthrough innovation in pet nutrition demands cross-functional collaboration, across science, marketing, and commercial strategy.
The program gave us the opportunity to engage directly with pet owners, gain critical feedback, and co-develop a narrative around trust, sustainability, and health, three pillars that now shape our product roadmap. Together with Purina, we explored the potential of cultivated fish to offer clean, consistent, and traceable proteins that can elevate premium pet food to a new frontier.
Looking ahead, we’re energized to build on this momentum, from scale-up to commercialization , and continue unlocking the future of pet nutrition. We are deeply grateful to the Unleashed team for their support. We’re proud of the strides we’ve made and even more excited about what comes next.
