Vevey, Switzerland– [20.03.2023] – Purina, Europe’s leading pet care company, has announced the 7 start-ups that will participate in the fourth cohort of its acclaimed accelerator programme, Unleashed. The programme is designed to support and propel the next generation of disruptive pet-tech and pet-care start-ups.
From pet-assistant devices to unique nose printing technology, this year’s Unleashed is showcasing best-in-class innovative services and products from across the industry. Hailing from across the globe, the champions will benefit from tailor-made start-up scaling packages based on their stage and need. As part of this, the winners will also gain access to agile coaching and Purina’s deep commercial insights to help drive brand visibility.
The winners will be accelerated for a period of 20 weeks by Purina Unleashed Champions and industry experts. Drawing on over 125 years of Purina history and powerful R&D capabilities, the program includes a structured and funded project of up to CHF 50,000, to help start-ups achieve pre-determined KPI’s and enable the owners meet their key business objectives.
Unleashed 2023 winners are as follows:
Since its inception, Unleashed has accelerated 18 start-ups, including Kibus, a home appliance which helps to cook balanced pet food based in Spain and Animoscope, a telehealth pet-care service provider in France, which empowers pet owners to make decisions based on expertise and data.
The 2023 programme, which announced winners in March, was designed to build on this success by bringing new and cutting-edge products and services to the forefront of the industry, further enriching life for pets and their owners.
Kim Bill, Head of the Purina Accelerator Lab, added: “Whilst competition this year was fierce, we are proud to be supporting these start-ups in their journey to disrupt the pet-care and pet-technology sectors, and help them achieve their business goals.
Meeting consumer pain points has become increasingly harder across a saturated pet market, however we’ve seen some really robust products that are propelling Petcare into the future.
Thank you to all of the talented business owners that entered this year’s programme.”
Satsuki Sawashima co-Founder of S’more said: “The accelerator program has given us the opportunity to take the first step toward building a society where people and pets coexist together.
We believe that by implementing the validation of the science and technology of nasal print recognition, and by improving the credibility of the industry through our partnership with Purina, we will also be able to more effectively promote stakeholder acceptance and validate our business model”.