Creating Europe's first pettech unicorn
November 10, 2020

Creating Europe's first PetTech unicorn

With 75m cats and 65m dogs in Europe, pet tech is a market ripe for hypergrowth. It stands at the crossroads of several trends that startups can capitalise on: millennials putting off having children and adopting “fur babies” instead, healthy, eco-conscious eating being extended to pets as much as people, the growth of direct-to-consumer deliveries, plus a pile of tech and telecoms advances that make new types of tracking and on-line communications possible for pets.

But we’ve yet to see very large pet tech companies emerge in Europe. The US has seen a number of startups such as Rover and Wag receive large funding rounds and high valuations, but the European market appears to be at an earlier stage, with smaller deals and a more dispersed market.

What needs to be done to create Europe’s first pet tech unicorn?

We gathered a panel of experts including Alex Thurstan, cofounder of gourmet pet food company Different Dog, Andre Jordao, cofounder and CEO of food and veterinary advice company Barkyn; Staffan Helgesson, general partner at Creandum (investor in FirstVet) and Garyth Stone, managing director at Houlihan Lokey (who sold Tails.com and Lily’s Kitchen to Nestle) to answer the question.

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Nov 27
2024

Unleashed Pet Tech Meet-Up: Let's Meet in Singapore

May 14
2024

Unleashed Pet Tech Meet-Up: Let's Meet in Stockholm!

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Dec 11
2023

Unleashed Pet Tech Meet-Up: Let's meet in Paris!

We bring the pet tech community to you! Absorb the French startup energy and be inspired by the network. Participate in exciting panels, pitch sessions and meet your future investor or portfolio company.

 

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Nov 27
2024

Unleashed Pet Tech Meet-Up: Let's Meet in Singapore

May 14
2024

Unleashed Pet Tech Meet-Up: Let's Meet in Stockholm!

Build the pet tech community of startups and investors with us!

Explore more

Dec 11
2023

Unleashed Pet Tech Meet-Up: Let's meet in Paris!

We bring the pet tech community to you! Absorb the French startup energy and be inspired by the network. Participate in exciting panels, pitch sessions and meet your future investor or portfolio company.

 

Explore more