It's meow or never: Is cat tech about to take off ?

March 2, 2021

It's meow or never: Is cat tech about to take off ?

Why do cats tend to get less attention than dogs when it comes to startups and investment? Is it really true that cat owners are less willing to spend money on their pets than dogs? Or are cats a market that is ripe for development — and because it is relatively less crowded, all the better to be seized by the early entrants?

We talk to a panel of cat tech companies and investors to bust some of the myths in this sector :