In this interview, we chat with James Davidson, CEO and Co-Founder of tails.com on how they pioneered personalisation of pet nutrition and delighted their customers who keep coming back for more.

About tails.com
Launched in the UK in 2014 and now delivering throughout the UK, France, Germany and the Netherlands, tails.com believes that there must be a better way than a ‘one-size-fits-all’ foods with confusing portion advice. Their innovative approach, using algorithms, technology and manufacturing has made them the leading and scaled personalised, direct-to-consumer pet nutrition company in Europe. tails.com joined the Nestle Purina family in 2018.