NovaMeat’s pet food division, Natu, is developing plant-based snacks for dogs and was looking for a big pet food brand to partner with.

Novameat is a food tech startup that works with plant-based foods, including plant-based meat substitutes. According to El Pais, the company was responsible in 2018 for creating a meat substitute through 3D printing, whereby a plant-based paste was used with syringes placed in a 3D printer using AutoCAD software.