Our Product

Lassie is the world’s first preventative pet insurance, rewarding pet parents for taking better care of their pets. We help prevent problems before they happen, not just pay for them. We have built a highly engaged community of 200,000+ pet parents who genuinely love Lassie.

Why We Do What We Do

One of our co-founders, Hedda, grew up with a mother who was a veterinarian and saw firsthand that many injuries can be prevented with the right knowledge and tools. Pets are family members, but not everyone has a vet at home. That’s why Lassie exists: to help pet parents take better care of the family members they love.

How We Are Going to Change the Industry

Lassie isn’t just there for emergencies—we help prevent them. By rethinking insurance as a proactive health ecosystem, we help pets live longer, happier lives. Our ambition is to build the leading pet care ecosystem, combining insurance, community, health tracking, and much more.