Our product: Breedera empowers responsible breeders to keep the best breeding records in order to improve animal health and end breeding-driven animal cruelty.

Why we do what we do: As a mission-led venture with big ideas and solid foundations, Breedera has big ambitions to grow and serve the needs of breeders worldwide. Our breeder community at Breederat is at the heart of everything we do and winning UNLEASHED will enable us to grow even faster and serve them better.

How we are going to change the industry: We have big plans in place at Breedera: seeking to deliver much more value to users and become an indispensable tool in animal breeding. With considerable ambitions at play, the support of a team of Purina experts will increase our current capacity by five times and help Breedera to accelerate towards our goals.

We are thrilled to have Breedera as part of our UNLEASHED 2021 cohort and are looking forward to the great progress they make in the next six months, alongside Purina.